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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

Reed Hastings

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Reed Hastings
Age: 64
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
People
Strength
Success
Business
Happens
Take
Marketing
Something
Brilliant
Think
Weakness
Thinking
Truly

More quotes by Reed Hastings

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I learned the value of focus. I learned it is better to do one product well than two products in a mediocre way.
Reed Hastings
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When you grow up, as I have, in the shadow of Steve Jobs, Bill Gates and others, success is defined as the total global transformation of a market. To achieve that, you need low prices and an attractive offering. It's about trying to make a positive impact on a big scale.
Reed Hastings
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About half my work in education is U.S. political reform around school districts and charter schools, and creating more room for entrepreneurial organizations to develop. And about half on technology, which I look at as a global platform.
Reed Hastings
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I think there will be 20 years of evolution from linear broadcast to internet television.
Reed Hastings
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Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.
Reed Hastings
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Stone Age. Bronze Age. Iron Age. We define entire epics of humanity by the technology they use.
Reed Hastings
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Our brand at Netflix is really focused on movies and TV shows.
Reed Hastings
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I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.
Reed Hastings
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Human entertainment will have moved on to something new. Then the ultimate challenge for us is, can we figure out what that new form of entertainment is?
Reed Hastings
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On the Internet you get continuous innovation, so every year the streams are a little better.
Reed Hastings
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Companies rarely die from moving too fast, and they frequently die from moving too slowly.
Reed Hastings
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I founded Netflix. I've built it steadily over 12 years now, first with DVD becoming profitable in 2002, a head-to-head ferocious battle with Blockbuster and evolving the company toward streaming.
Reed Hastings
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When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general nice to have market.
Reed Hastings
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Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.
Reed Hastings
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I watch mostly independent films.
Reed Hastings
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Don’t get distracted by the shiny object [and if a crisis comes], execute on the fundamentals.
Reed Hastings
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The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.
Reed Hastings
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Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.
Reed Hastings
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Interactivity and a better experience aren't always the same thing.
Reed Hastings
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I hate the photo shoots. I hate all that stuff.
Reed Hastings