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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

Reed Hastings

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Reed Hastings
Age: 65
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
Business
Happens
Take
Marketing
Something
Brilliant
Think
Weakness
Thinking
Truly
People
Strength
Success

More quotes by Reed Hastings

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Taking smart risks can be very gratifying.
Reed Hastings
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In fact, technology has been the story of human progress from as long back as we know. In 100 years people will look back on now and say, 'That was the Internet Age.' And computers will be seen as a mere ingredient to the Internet Age.
Reed Hastings
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If you look at cable networks, they almost always start licensing content wherever they can, so they can build a subscriber base. But then they start doing their own content it's a pretty well-trodden path.
Reed Hastings
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Stone Age. Bronze Age. Iron Age. We define entire epics of humanity by the technology they use.
Reed Hastings
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Interactivity and a better experience aren't always the same thing.
Reed Hastings
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When you grow up, as I have, in the shadow of Steve Jobs, Bill Gates and others, success is defined as the total global transformation of a market. To achieve that, you need low prices and an attractive offering. It's about trying to make a positive impact on a big scale.
Reed Hastings
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In the long term, you have to believe that movies and TV shows will be like the opera and the novel, pretty nichey businesses.
Reed Hastings
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I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.
Reed Hastings
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Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it.
Reed Hastings
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I watch mostly independent films.
Reed Hastings
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On the Internet you get continuous innovation, so every year the streams are a little better.
Reed Hastings
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The Costa Rican government is prioritizing laying fiber optic over paving roads. Costa Rica is trying to become one of the Internet societies. This is happening throughout the world.
Reed Hastings
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I learned the value of focus. I learned it is better to do one product well than two products in a mediocre way.
Reed Hastings
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I hate the photo shoots. I hate all that stuff.
Reed Hastings
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It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
Reed Hastings
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Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.
Reed Hastings
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Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.
Reed Hastings
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About half my work in education is U.S. political reform around school districts and charter schools, and creating more room for entrepreneurial organizations to develop. And about half on technology, which I look at as a global platform.
Reed Hastings
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I'm an HBO subscriber, and I watch a bunch of great shows on HBO.
Reed Hastings
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When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general nice to have market.
Reed Hastings