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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

Reed Hastings

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Reed Hastings
Age: 64
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
Success
Business
Happens
Take
Marketing
Something
Brilliant
Think
Weakness
Thinking
Truly
People
Strength

More quotes by Reed Hastings

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It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
Reed Hastings
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The Costa Rican government is prioritizing laying fiber optic over paving roads. Costa Rica is trying to become one of the Internet societies. This is happening throughout the world.
Reed Hastings
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When we think about online learning, it's such 'early days.' Bill Gates is a wildly smart insightful guy. Yet, even a guy as smart and insightful as that, 30 years ago can say things like,'Who's every going to need more than 640K of memory?'
Reed Hastings
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I watch mostly independent films.
Reed Hastings
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Be big, fast and flexible.
Reed Hastings
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Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.
Reed Hastings
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Something will eventually replace the Internet. But it's hard to know what and when it will happen.
Reed Hastings
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Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it.
Reed Hastings
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Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.
Reed Hastings
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Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.
Reed Hastings
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The best managers figure out how to get great outcomes by setting the appropriate context, rather than by trying to control their people.
Reed Hastings
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I'm an HBO subscriber, and I watch a bunch of great shows on HBO.
Reed Hastings
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Do not tolerate brilliant jerks. The cost to teamwork is too high.
Reed Hastings
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Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.
Reed Hastings
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The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.
Reed Hastings
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Don’t get distracted by the shiny object [and if a crisis comes], execute on the fundamentals.
Reed Hastings
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If you look at cable networks, they almost always start licensing content wherever they can, so they can build a subscriber base. But then they start doing their own content it's a pretty well-trodden path.
Reed Hastings
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Our brand at Netflix is really focused on movies and TV shows.
Reed Hastings
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Stone Age. Bronze Age. Iron Age. We define entire epics of humanity by the technology they use.
Reed Hastings
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Companies rarely die from moving too fast, and they frequently die from moving too slowly.
Reed Hastings