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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

Reed Hastings

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Reed Hastings
Age: 64
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
Something
Brilliant
Think
Weakness
Thinking
Truly
People
Strength
Success
Business
Happens
Take
Marketing

More quotes by Reed Hastings

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I don't know of any Internet service that opens on a regional basis.
Reed Hastings
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Something will eventually replace the Internet. But it's hard to know what and when it will happen.
Reed Hastings
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It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
Reed Hastings
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I hate the photo shoots. I hate all that stuff.
Reed Hastings
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I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.
Reed Hastings
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When we think about online learning, it's such 'early days.' Bill Gates is a wildly smart insightful guy. Yet, even a guy as smart and insightful as that, 30 years ago can say things like,'Who's every going to need more than 640K of memory?'
Reed Hastings
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On the Internet you get continuous innovation, so every year the streams are a little better.
Reed Hastings
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Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.
Reed Hastings
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Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.
Reed Hastings
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Comparing Apple to Netflix is like comparing apples to oranges, especially if the oranges made so many mistakes that people stopped eating oranges and just went back to Blockbuster.
Reed Hastings
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Don’t get distracted by the shiny object [and if a crisis comes], execute on the fundamentals.
Reed Hastings
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The Costa Rican government is prioritizing laying fiber optic over paving roads. Costa Rica is trying to become one of the Internet societies. This is happening throughout the world.
Reed Hastings
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In fact, technology has been the story of human progress from as long back as we know. In 100 years people will look back on now and say, 'That was the Internet Age.' And computers will be seen as a mere ingredient to the Internet Age.
Reed Hastings
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Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.
Reed Hastings
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Be big, fast and flexible.
Reed Hastings
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Do not tolerate brilliant jerks. The cost to teamwork is too high.
Reed Hastings
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But as an entrepreneur you have to feel like you can jump out of an aeroplane because you're confident that you'll catch a bird flying by. It's an act of stupidity, and most entrepreneurs go splat because the bird doesn't come by, but a few times it does.
Reed Hastings
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The best managers figure out how to get great outcomes by setting the appropriate context, rather than by trying to control their people.
Reed Hastings
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Interactivity and a better experience aren't always the same thing.
Reed Hastings
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Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it.
Reed Hastings