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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

Reed Hastings

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Reed Hastings
Age: 64
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
People
Strength
Success
Business
Happens
Take
Marketing
Something
Brilliant
Think
Weakness
Thinking
Truly

More quotes by Reed Hastings

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Companies rarely die from moving too fast, and they frequently die from moving too slowly.
Reed Hastings
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Our brand at Netflix is really focused on movies and TV shows.
Reed Hastings
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Taking smart risks can be very gratifying.
Reed Hastings
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It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
Reed Hastings
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When you grow up, as I have, in the shadow of Steve Jobs, Bill Gates and others, success is defined as the total global transformation of a market. To achieve that, you need low prices and an attractive offering. It's about trying to make a positive impact on a big scale.
Reed Hastings
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About half my work in education is U.S. political reform around school districts and charter schools, and creating more room for entrepreneurial organizations to develop. And about half on technology, which I look at as a global platform.
Reed Hastings
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The best managers figure out how to get great outcomes by setting the appropriate context, rather than by trying to control their people.
Reed Hastings
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The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.
Reed Hastings
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In the long term, you have to believe that movies and TV shows will be like the opera and the novel, pretty nichey businesses.
Reed Hastings
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I hate the photo shoots. I hate all that stuff.
Reed Hastings
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Don’t get distracted by the shiny object [and if a crisis comes], execute on the fundamentals.
Reed Hastings
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In fact, technology has been the story of human progress from as long back as we know. In 100 years people will look back on now and say, 'That was the Internet Age.' And computers will be seen as a mere ingredient to the Internet Age.
Reed Hastings
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I watch mostly independent films.
Reed Hastings
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Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.
Reed Hastings
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If you look at cable networks, they almost always start licensing content wherever they can, so they can build a subscriber base. But then they start doing their own content it's a pretty well-trodden path.
Reed Hastings
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Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.
Reed Hastings
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Be big, fast and flexible.
Reed Hastings
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But as an entrepreneur you have to feel like you can jump out of an aeroplane because you're confident that you'll catch a bird flying by. It's an act of stupidity, and most entrepreneurs go splat because the bird doesn't come by, but a few times it does.
Reed Hastings
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If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.
Reed Hastings
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Do not tolerate brilliant jerks. The cost to teamwork is too high.
Reed Hastings