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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

Reed Hastings

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Reed Hastings
Age: 64
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
Brilliant
Something
Weakness
Think
Truly
Thinking
Strength
People
Success
Business
Happens
Marketing
Take

More quotes by Reed Hastings

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If you look at cable networks, they almost always start licensing content wherever they can, so they can build a subscriber base. But then they start doing their own content it's a pretty well-trodden path.
Reed Hastings
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Something will eventually replace the Internet. But it's hard to know what and when it will happen.
Reed Hastings
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Do not tolerate brilliant jerks. The cost to teamwork is too high.
Reed Hastings
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Interactivity and a better experience aren't always the same thing.
Reed Hastings
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If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.
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Not every show has to work equally well. It just has to work better than any competitor because then we can outbid for the content.
Reed Hastings
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Our brand at Netflix is really focused on movies and TV shows.
Reed Hastings
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I watch mostly independent films.
Reed Hastings
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I'm an HBO subscriber, and I watch a bunch of great shows on HBO.
Reed Hastings
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I hate the photo shoots. I hate all that stuff.
Reed Hastings
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Be big, fast and flexible.
Reed Hastings
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I think there will be 20 years of evolution from linear broadcast to internet television.
Reed Hastings
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Taking smart risks can be very gratifying.
Reed Hastings
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I don't know of any Internet service that opens on a regional basis.
Reed Hastings
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On the Internet you get continuous innovation, so every year the streams are a little better.
Reed Hastings
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I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.
Reed Hastings
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When we think about online learning, it's such 'early days.' Bill Gates is a wildly smart insightful guy. Yet, even a guy as smart and insightful as that, 30 years ago can say things like,'Who's every going to need more than 640K of memory?'
Reed Hastings
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When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general nice to have market.
Reed Hastings
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The best managers figure out how to get great outcomes by setting the appropriate context, rather than by trying to control their people.
Reed Hastings
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Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.
Reed Hastings