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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.

Reed Hastings

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Reed Hastings
Age: 64
Born: 1960
Born: January 1
Chief Executive Officer
Entrepreneur
NZ
Wilmot Reed Hastings
Jr.
Think
Weakness
Thinking
Truly
People
Strength
Success
Business
Happens
Take
Marketing
Something
Brilliant

More quotes by Reed Hastings

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I learned the value of focus. I learned it is better to do one product well than two products in a mediocre way.
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Our brand at Netflix is really focused on movies and TV shows.
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I founded Netflix. I've built it steadily over 12 years now, first with DVD becoming profitable in 2002, a head-to-head ferocious battle with Blockbuster and evolving the company toward streaming.
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About half my work in education is U.S. political reform around school districts and charter schools, and creating more room for entrepreneurial organizations to develop. And about half on technology, which I look at as a global platform.
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Interactivity and a better experience aren't always the same thing.
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In the long term, you have to believe that movies and TV shows will be like the opera and the novel, pretty nichey businesses.
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If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.
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Companies rarely die from moving too fast, and they frequently die from moving too slowly.
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Be big, fast and flexible.
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The Netflix brand for TV shows is really all about binge viewing. The ability to get hooked and watch episode after episode.
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Something will eventually replace the Internet. But it's hard to know what and when it will happen.
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In fact, technology has been the story of human progress from as long back as we know. In 100 years people will look back on now and say, 'That was the Internet Age.' And computers will be seen as a mere ingredient to the Internet Age.
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I watch mostly independent films.
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When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general nice to have market.
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On the Internet you get continuous innovation, so every year the streams are a little better.
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The best managers figure out how to get great outcomes by setting the appropriate context, rather than by trying to control their people.
Reed Hastings
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I hate the photo shoots. I hate all that stuff.
Reed Hastings
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Great leaders, like Steve Jobs or Jeff Bezos, also focused on the long term.
Reed Hastings
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Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.
Reed Hastings
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Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it.
Reed Hastings