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Everyone is born with a certain potential. You may never achieve your full potential, but how close you come depends on how much you want to pay the price.

Red Auerbach

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Red Auerbach
Age: 89 †
Born: 1917
Born: September 20
Died: 2006
Died: October 28
Basketball Coach
Basketball Player
Coach
Brooklyn
New York
Arnold Jacob Auerbach
Certain
Basketball
May
Close
Come
Depends
Much
Pay
Never
Achieve
Full
Everyone
Potential
Born
Price

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Stand up for your players. Show them you care on and off the court.
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The most important thing in coaching is communication. It's not what you say as much as what they absorb.
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Just do what you do best.
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You don't win games as a coach during games. You win games as a coach before games. Players win during games, not coaches
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You can't win without the ball.
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I have two college degrees, but the only way I could make a living was by showing kids how to put a ball in a hole.
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He who believes in nobody knows that he himself is not to be trusted.
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The best way to forget ones self is to look at the world with attention and love.
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Basketball is like war in that offensive weapons are developed first, and it always takes a while for the defense to catch up.
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If I'm going to coach the players, I want some say on who they're going to be.
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To a father, when a child dies, the future dies to a child when a parent dies, the past dies.
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The coach should be the absolute boss, but he still should maintain an open mind.
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If you're keeping score, win!
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I can't stand a ballplayer who plays in fear. Anybody who has a good shot has got to take it and keep taking it. So he misses...so what?
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Look after your people.
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Strategy is something anyone can learn. But not all coaches take the time to understand a man's personality.
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They said you have to use your five best players but I found you win with the five who fit together the best.
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I never had a set of rules. Every situation is different.
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I never took a position we were going to be a good ball club. I took the position we were going to be a winning ball club.
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You handle animals. You deal with people.
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