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The value of an ad is in inverse ratio to the number of times it has been used.
Raymond Rubicam
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Raymond Rubicam
Age: 85 †
Born: 1892
Born: June 16
Died: 1978
Died: May 8
Advertising Person
New York City
New York
Times
Inverse
Used
Ratio
Ratios
Ads
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Value
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Values
More quotes by Raymond Rubicam
Advertising is simply a use of the right of the manufacture to present his case and to employ the same arts of appeal and persuasion accorded to the politician, the preacher, the lawyer, and to every other individual who has a special interest in something, whether a creed or a commodity.
Raymond Rubicam
The only purpose of advertising is to sell. It has no other function worth mentioning.
Raymond Rubicam