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Between two products equal in price, function and quality, the one with the most attractive exterior will win.

Raymond Loewy

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Raymond Loewy
Age: 92 †
Born: 1893
Born: November 5
Died: 1986
Died: July 14
Car Designer
Designer
Industrial Designer
Postage Stamp Designer
Paris
France
Raymond Fernand Loewy
Function
Products
Equal
Quality
Winning
Business
Exterior
Two
Attractive
Price

More quotes by Raymond Loewy

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I alienated the automotive industry by saying that cars should be lightweight and compact.
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Design is too important to be left to designers.
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The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.
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There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'
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It's a simple exercise a little logic, a little taste, and the will to cooperate.
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I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.
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Industrial design keeps the customer happy, his client in the black and the designer busy.
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Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.
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I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.
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It all must start with an inspired, spontaneous idea.
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Good design is not an applied veneer.
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No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.
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It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.
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A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed try to understand his problems.
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The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.
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Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters we are engaged, as astrophysicists would say, on a decaying orbit.
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