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The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Raymond Loewy

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Raymond Loewy
Age: 92 †
Born: 1893
Born: November 5
Died: 1986
Died: July 14
Car Designer
Designer
Industrial Designer
Postage Stamp Designer
Paris
France
Raymond Fernand Loewy
Taste
Adult
Accepting
Logical
Ready
Solution
Public
Vast
Conditioned
Necessarily
Departure
Solutions
Implies
Adults
Norm
Accept
Requirements

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Design is too important to be left to designers.
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The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.
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It all must start with an inspired, spontaneous idea.
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A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed try to understand his problems.
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There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'
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Between two products equal in price, function and quality, the one with the most attractive exterior will win.
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Good design is not an applied veneer.
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I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.
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Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters we are engaged, as astrophysicists would say, on a decaying orbit.
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No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.
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Industrial design keeps the customer happy, his client in the black and the designer busy.
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It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.
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It's a simple exercise a little logic, a little taste, and the will to cooperate.
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Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.
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I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.
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I alienated the automotive industry by saying that cars should be lightweight and compact.
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