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It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

Raymond Loewy

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Raymond Loewy
Age: 92 †
Born: 1893
Born: November 5
Died: 1986
Died: July 14
Car Designer
Designer
Industrial Designer
Postage Stamp Designer
Paris
France
Raymond Fernand Loewy
Science
Factors
Seems
Invention
Might
Simplicity
Simplification
Would
Function
Equation
Seem
Deciding
Beauty
Equations
Call
Factor
Process
Aesthetic

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Between two products equal in price, function and quality, the one with the most attractive exterior will win.
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Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters we are engaged, as astrophysicists would say, on a decaying orbit.
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I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.
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There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'
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Industrial design keeps the customer happy, his client in the black and the designer busy.
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I alienated the automotive industry by saying that cars should be lightweight and compact.
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I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.
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