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You'll learn more about a road by traveling it than by consulting all the maps in the world.
Ray Kroc
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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Consulting
Traveling
Maps
Road
Learn
World
More quotes by Ray Kroc
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
Ray Kroc
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
Ray Kroc
If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
Ray Kroc
The first dollar is the most you will get if you don't love what you are doing.
Ray Kroc
I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
Ray Kroc
Customers tend to avoid a restaurant that's going aswamp in its own sludge.
Ray Kroc
I believe in God, family, and McDonald's. And in the office, that order is reversed.
Ray Kroc
I put the hamburger on the assembly line.
Ray Kroc
We take the hamburger business more seriously than anyone else.
Ray Kroc
It is no achievement to walk a tightrope laid flat on the floor.
Ray Kroc
The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
Ray Kroc
As long as you're green, you're growing. As soon as you're ripe, you start to rot.
Ray Kroc
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
Ray Kroc
The organization cannot trust the individual the individual must trust the organization.
Ray Kroc
I suffer with you. I've never seen such stupid ballplaying in all my life!
Ray Kroc
McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
Ray Kroc
Adversity can strengthen you if you have the will to grind it out.
Ray Kroc
It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
Ray Kroc
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
Ray Kroc
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
Ray Kroc