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You'll learn more about a road by traveling it than by consulting all the maps in the world.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Road
Learn
World
Consulting
Traveling
Maps

More quotes by Ray Kroc

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If you're not a risk taker, you should get the hell out of business.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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You're only as good as the people you hire.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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All money means to me is a pride in accomplishment.
Ray Kroc
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I put the hamburger on the assembly line.
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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You must perfect every fundamental of your business if you expect it to perform well.
Ray Kroc
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
Ray Kroc
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It is no achievement to walk a tightrope laid flat on the floor.
Ray Kroc
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
Ray Kroc
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
Ray Kroc
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
Ray Kroc
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
Ray Kroc
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No one of us is more important than the rest of us.
Ray Kroc
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The quality of a leader is reflected in the standards they set for themselves.
Ray Kroc
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
Ray Kroc
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When you're green, your growing. When you're ripe, you rot.
Ray Kroc