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You'll learn more about a road by traveling it than by consulting all the maps in the world.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Learn
World
Consulting
Traveling
Maps
Road

More quotes by Ray Kroc

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I put the hamburger on the assembly line.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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We take the hamburger business more seriously than anyone else.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Adversity can strengthen you if you have the will to grind it out.
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You must perfect every fundamental of your business if you expect it to perform well.
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You're only as good as the people you hire.
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Luck is a dividend of sweat.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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The first dollar is the most you will get if you don't love what you are doing.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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I was an overnight success all right, but 30 years is a long, long night.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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