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You'll learn more about a road by traveling it than by consulting all the maps in the world.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Consulting
Traveling
Maps
Road
Learn
World

More quotes by Ray Kroc

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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
Ray Kroc
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
Ray Kroc
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I put the hamburger on the assembly line.
Ray Kroc
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
Ray Kroc
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The organization cannot trust the individual the individual must trust the organization.
Ray Kroc
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You must perfect every fundamental of your business if you expect it to perform well.
Ray Kroc
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All money means to me is a pride in accomplishment.
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
Ray Kroc
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We take the hamburger business more seriously than anyone else.
Ray Kroc
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I was an overnight success all right, but 30 years is a long, long night.
Ray Kroc
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There's a lot more future in hamburgers than in baseball.
Ray Kroc
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Adversity can strengthen you if you have the will to grind it out.
Ray Kroc
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
Ray Kroc
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
Ray Kroc
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
Ray Kroc
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If you have time to lean, you have time to clean.
Ray Kroc
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
Ray Kroc
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
Ray Kroc
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You're only as good as the people you hire.
Ray Kroc
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
Ray Kroc