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You'll learn more about a road by traveling it than by consulting all the maps in the world.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Consulting
Traveling
Maps
Road
Learn
World

More quotes by Ray Kroc

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If you believe in it, and you believe in it hard, it is impossible to fail.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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You're only as good as the people you hire.
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The quality of a leader is reflected in the standards they set for themselves.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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We have an obligation to give something back to the community that gives so much to us.
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No one of us is more important than the rest of us.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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Adversity can strengthen you if you have the will to grind it out.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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The organization cannot trust the individual the individual must trust the organization.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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The first dollar is the most you will get if you don't love what you are doing.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun.
Ray Kroc
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You must perfect every fundamental of your business if you expect it to perform well.
Ray Kroc
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Luck is a dividend of sweat.
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