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You'll learn more about a road by traveling it than by consulting all the maps in the world.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Consulting
Traveling
Maps
Road
Learn
World

More quotes by Ray Kroc

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We take the hamburger business more seriously than anyone else.
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If you have time to lean, you have time to clean.
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All money means to me is a pride in accomplishment.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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You're only as good as the people you hire.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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We have an obligation to give something back to the community that gives so much to us.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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Luck is a dividend of sweat.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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You must perfect every fundamental of your business if you expect it to perform well.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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It is no achievement to walk a tightrope laid flat on the floor.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
Ray Kroc
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I suffer with you. I've never seen such stupid ballplaying in all my life!
Ray Kroc
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
Ray Kroc