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You must perfect every fundamental of your business if you expect it to perform well.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Perfect
Business
Wells
Well
Must
Perform
Every
Fundamental
Fundamentals
Expect

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It is no achievement to walk a tightrope laid flat on the floor.
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The organization cannot trust the individual the individual must trust the organization.
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I was an overnight success all right, but 30 years is a long, long night.
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There's a lot more future in hamburgers than in baseball.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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You're only as good as the people you hire.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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No one of us is more important than the rest of us.
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If you're not a risk taker, you should get the hell out of business.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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If you have time to lean, you have time to clean.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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I put the hamburger on the assembly line.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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The first dollar is the most you will get if you don't love what you are doing.
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