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You must perfect every fundamental of your business if you expect it to perform well.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Expect
Perfect
Business
Wells
Well
Must
Perform
Every
Fundamental
Fundamentals

More quotes by Ray Kroc

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I put the hamburger on the assembly line.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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Adversity can strengthen you if you have the will to grind it out.
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When you're green, your growing. When you're ripe, you rot.
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You're only as good as the people you hire.
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If you have time to lean, you have time to clean.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I don't believe in saturation. We're thinking and talking worldwide.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I was an overnight success all right, but 30 years is a long, long night.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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We have an obligation to give something back to the community that gives so much to us.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
Ray Kroc
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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