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You must perfect every fundamental of your business if you expect it to perform well.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Fundamentals
Expect
Perfect
Business
Wells
Well
Must
Perform
Every
Fundamental

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It requires a certain kind of mind to see beauty in a hamburger bun.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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There's a lot more future in hamburgers than in baseball.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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When you're green, your growing. When you're ripe, you rot.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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You're only as good as the people you hire.
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No one of us is more important than the rest of us.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Luck is a dividend of sweat.
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I don't believe in saturation. We're thinking and talking worldwide.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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The organization cannot trust the individual the individual must trust the organization.
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