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You must perfect every fundamental of your business if you expect it to perform well.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Fundamentals
Expect
Perfect
Business
Wells
Well
Must
Perform
Every
Fundamental

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It is no achievement to walk a tightrope laid flat on the floor.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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There's a lot more future in hamburgers than in baseball.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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We take the hamburger business more seriously than anyone else.
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We have an obligation to give something back to the community that gives so much to us.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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The quality of a leader is reflected in the standards they set for themselves.
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Adversity can strengthen you if you have the will to grind it out.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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All money means to me is a pride in accomplishment.
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Luck is a dividend of sweat.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I put the hamburger on the assembly line.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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The organization cannot trust the individual the individual must trust the organization.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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