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You must perfect every fundamental of your business if you expect it to perform well.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Well
Must
Perform
Every
Fundamental
Fundamentals
Expect
Perfect
Business
Wells

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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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If you have time to lean, you have time to clean.
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You're only as good as the people you hire.
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I was an overnight success all right, but 30 years is a long, long night.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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Luck is a dividend of sweat.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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If you're not a risk taker, you should get the hell out of business.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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The organization cannot trust the individual the individual must trust the organization.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I put the hamburger on the assembly line.
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We have an obligation to give something back to the community that gives so much to us.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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There's a lot more future in hamburgers than in baseball.
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It is no achievement to walk a tightrope laid flat on the floor.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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