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You must perfect every fundamental of your business if you expect it to perform well.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Expect
Perfect
Business
Wells
Well
Must
Perform
Every
Fundamental
Fundamentals

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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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The first dollar is the most you will get if you don't love what you are doing.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I don't believe in saturation. We're thinking and talking worldwide.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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Luck is a dividend of sweat.
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Adversity can strengthen you if you have the will to grind it out.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I put the hamburger on the assembly line.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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We have an obligation to give something back to the community that gives so much to us.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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If you believe in it, and you believe in it hard, it is impossible to fail.
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If you're not a risk taker, you should get the hell out of business.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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It is no achievement to walk a tightrope laid flat on the floor.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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