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You must perfect every fundamental of your business if you expect it to perform well.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Must
Perform
Every
Fundamental
Fundamentals
Expect
Perfect
Business
Wells
Well

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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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It is no achievement to walk a tightrope laid flat on the floor.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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All money means to me is a pride in accomplishment.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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The first dollar is the most you will get if you don't love what you are doing.
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We have an obligation to give something back to the community that gives so much to us.
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The quality of a leader is reflected in the standards they set for themselves.
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I don't believe in saturation. We're thinking and talking worldwide.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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If you're not a risk taker, you should get the hell out of business.
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We take the hamburger business more seriously than anyone else.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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