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You must perfect every fundamental of your business if you expect it to perform well.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Every
Fundamental
Fundamentals
Expect
Perfect
Business
Wells
Well
Must
Perform

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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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We have an obligation to give something back to the community that gives so much to us.
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If you have time to lean, you have time to clean.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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I was an overnight success all right, but 30 years is a long, long night.
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We take the hamburger business more seriously than anyone else.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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There's a lot more future in hamburgers than in baseball.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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You're only as good as the people you hire.
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All money means to me is a pride in accomplishment.
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Luck is a dividend of sweat.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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It is no achievement to walk a tightrope laid flat on the floor.
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The organization cannot trust the individual the individual must trust the organization.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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