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You must perfect every fundamental of your business if you expect it to perform well.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Every
Fundamental
Fundamentals
Expect
Perfect
Business
Wells
Well
Must
Perform

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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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The organization cannot trust the individual the individual must trust the organization.
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No one of us is more important than the rest of us.
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There's a lot more future in hamburgers than in baseball.
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I put the hamburger on the assembly line.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Luck is a dividend of sweat.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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You're only as good as the people you hire.
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If you have time to lean, you have time to clean.
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I was an overnight success all right, but 30 years is a long, long night.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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If you're not a risk taker, you should get the hell out of business.
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