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You must perfect every fundamental of your business if you expect it to perform well.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Wells
Well
Must
Perform
Every
Fundamental
Fundamentals
Expect
Perfect
Business

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I put the hamburger on the assembly line.
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There's a lot more future in hamburgers than in baseball.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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When you're green, your growing. When you're ripe, you rot.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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If you have time to lean, you have time to clean.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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No one of us is more important than the rest of us.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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It is no achievement to walk a tightrope laid flat on the floor.
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If you're not a risk taker, you should get the hell out of business.
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All money means to me is a pride in accomplishment.
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The first dollar is the most you will get if you don't love what you are doing.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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