Quote

I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Saws
Grabbed
Opportunity
Shake
Shakes
Machine
Appear
Six
Machines
Ugly
Spindle

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The first dollar is the most you will get if you don't love what you are doing.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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Adversity can strengthen you if you have the will to grind it out.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I put the hamburger on the assembly line.
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There's a lot more future in hamburgers than in baseball.
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We take the hamburger business more seriously than anyone else.
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If you have time to lean, you have time to clean.
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No one of us is more important than the rest of us.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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We have an obligation to give something back to the community that gives so much to us.
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When you're green, your growing. When you're ripe, you rot.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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Luck is a dividend of sweat.
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I was an overnight success all right, but 30 years is a long, long night.
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