Quote

I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Machine
Appear
Six
Machines
Ugly
Spindle
Saws
Grabbed
Opportunity
Shake
Shakes

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All money means to me is a pride in accomplishment.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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When you're green, your growing. When you're ripe, you rot.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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There's a lot more future in hamburgers than in baseball.
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The organization cannot trust the individual the individual must trust the organization.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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You must perfect every fundamental of your business if you expect it to perform well.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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If you're not a risk taker, you should get the hell out of business.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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It is no achievement to walk a tightrope laid flat on the floor.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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The first dollar is the most you will get if you don't love what you are doing.
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We take the hamburger business more seriously than anyone else.
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Luck is a dividend of sweat.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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