Quote

I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Six
Machines
Ugly
Spindle
Saws
Grabbed
Opportunity
Shake
Shakes
Machine
Appear

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You must perfect every fundamental of your business if you expect it to perform well.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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There's a lot more future in hamburgers than in baseball.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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All money means to me is a pride in accomplishment.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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We take the hamburger business more seriously than anyone else.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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When you're green, your growing. When you're ripe, you rot.
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If you're not a risk taker, you should get the hell out of business.
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If you have time to lean, you have time to clean.
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It is no achievement to walk a tightrope laid flat on the floor.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Luck is a dividend of sweat.
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Adversity can strengthen you if you have the will to grind it out.
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