Quote

I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Saws
Grabbed
Opportunity
Shake
Shakes
Machine
Appear
Six
Machines
Ugly
Spindle

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We take the hamburger business more seriously than anyone else.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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The first dollar is the most you will get if you don't love what you are doing.
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If you have time to lean, you have time to clean.
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You must perfect every fundamental of your business if you expect it to perform well.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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We have an obligation to give something back to the community that gives so much to us.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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If you're not a risk taker, you should get the hell out of business.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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I put the hamburger on the assembly line.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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When you're green, your growing. When you're ripe, you rot.
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Luck is a dividend of sweat.
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