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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Risk
Accomplished
Special
Deeds
Happiness
Ground
Nothing
Absolutely
Therefore
Pride
Stretched
Walking
Deed
Along
Rope

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There's a lot more future in hamburgers than in baseball.
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If you're not a risk taker, you should get the hell out of business.
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When you're green, your growing. When you're ripe, you rot.
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I put the hamburger on the assembly line.
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The first dollar is the most you will get if you don't love what you are doing.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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Adversity can strengthen you if you have the will to grind it out.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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You must perfect every fundamental of your business if you expect it to perform well.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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