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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Therefore
Pride
Stretched
Walking
Deed
Along
Rope
Risk
Accomplished
Special
Deeds
Happiness
Ground
Nothing
Absolutely

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If you believe in it, and you believe in it hard, it is impossible to fail.
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I was an overnight success all right, but 30 years is a long, long night.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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I put the hamburger on the assembly line.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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No one of us is more important than the rest of us.
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You must perfect every fundamental of your business if you expect it to perform well.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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The first dollar is the most you will get if you don't love what you are doing.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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You're only as good as the people you hire.
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All money means to me is a pride in accomplishment.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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