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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Picks
Wait
Build
Cost
Waiting
Times
Everything
Things
Pick

More quotes by Ray Kroc

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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
Ray Kroc
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
Ray Kroc
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We take the hamburger business more seriously than anyone else.
Ray Kroc
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I don't believe in saturation. We're thinking and talking worldwide.
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun.
Ray Kroc
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The first dollar is the most you will get if you don't love what you are doing.
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If you have time to lean, you have time to clean.
Ray Kroc
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I was an overnight success all right, but 30 years is a long, long night.
Ray Kroc
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When you're green, your growing. When you're ripe, you rot.
Ray Kroc
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
Ray Kroc
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
Ray Kroc
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
Ray Kroc
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
Ray Kroc
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If you're not a risk taker, you should get the hell out of business.
Ray Kroc
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You must perfect every fundamental of your business if you expect it to perform well.
Ray Kroc
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
Ray Kroc
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If you believe in it, and you believe in it hard, it is impossible to fail.
Ray Kroc
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
Ray Kroc