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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Cost
Waiting
Times
Everything
Things
Pick
Picks
Wait
Build

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I was an overnight success all right, but 30 years is a long, long night.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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No one of us is more important than the rest of us.
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Adversity can strengthen you if you have the will to grind it out.
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If you have time to lean, you have time to clean.
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If you're not a risk taker, you should get the hell out of business.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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I don't believe in saturation. We're thinking and talking worldwide.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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You're only as good as the people you hire.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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All money means to me is a pride in accomplishment.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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