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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Wait
Build
Cost
Waiting
Times
Everything
Things
Pick
Picks

More quotes by Ray Kroc

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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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Luck is a dividend of sweat.
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Adversity can strengthen you if you have the will to grind it out.
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I was an overnight success all right, but 30 years is a long, long night.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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No one of us is more important than the rest of us.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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The organization cannot trust the individual the individual must trust the organization.
Ray Kroc
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You must perfect every fundamental of your business if you expect it to perform well.
Ray Kroc
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We have an obligation to give something back to the community that gives so much to us.
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If you have time to lean, you have time to clean.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I don't believe in saturation. We're thinking and talking worldwide.
Ray Kroc