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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Times
Everything
Things
Pick
Picks
Wait
Build
Cost
Waiting

More quotes by Ray Kroc

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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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Luck is a dividend of sweat.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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It is no achievement to walk a tightrope laid flat on the floor.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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I was an overnight success all right, but 30 years is a long, long night.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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You must perfect every fundamental of your business if you expect it to perform well.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
Ray Kroc
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
Ray Kroc
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We have an obligation to give something back to the community that gives so much to us.
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The first dollar is the most you will get if you don't love what you are doing.
Ray Kroc