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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Things
Pick
Picks
Wait
Build
Cost
Waiting
Times
Everything

More quotes by Ray Kroc

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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
Ray Kroc
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If you believe in it, and you believe in it hard, it is impossible to fail.
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It is no achievement to walk a tightrope laid flat on the floor.
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I was an overnight success all right, but 30 years is a long, long night.
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If you're not a risk taker, you should get the hell out of business.
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We have an obligation to give something back to the community that gives so much to us.
Ray Kroc
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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When you're green, your growing. When you're ripe, you rot.
Ray Kroc
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I put the hamburger on the assembly line.
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There's a lot more future in hamburgers than in baseball.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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All money means to me is a pride in accomplishment.
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Luck is a dividend of sweat.
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The quality of a leader is reflected in the standards they set for themselves.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun.
Ray Kroc
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The organization cannot trust the individual the individual must trust the organization.
Ray Kroc
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
Ray Kroc
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
Ray Kroc
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
Ray Kroc