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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Things
Pick
Picks
Wait
Build
Cost
Waiting
Times
Everything

More quotes by Ray Kroc

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Luck is a dividend of sweat.
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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The organization cannot trust the individual the individual must trust the organization.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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You must perfect every fundamental of your business if you expect it to perform well.
Ray Kroc
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
Ray Kroc
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
Ray Kroc
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We have an obligation to give something back to the community that gives so much to us.
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When you're green, your growing. When you're ripe, you rot.
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun.
Ray Kroc
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I put the hamburger on the assembly line.
Ray Kroc
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
Ray Kroc
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
Ray Kroc
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No one of us is more important than the rest of us.
Ray Kroc
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
Ray Kroc
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If you have time to lean, you have time to clean.
Ray Kroc
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
Ray Kroc
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
Ray Kroc
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We take the hamburger business more seriously than anyone else.
Ray Kroc