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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Wait
Build
Cost
Waiting
Times
Everything
Things
Pick
Picks

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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I put the hamburger on the assembly line.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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The quality of a leader is reflected in the standards they set for themselves.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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The organization cannot trust the individual the individual must trust the organization.
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If you have time to lean, you have time to clean.
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If you're not a risk taker, you should get the hell out of business.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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All money means to me is a pride in accomplishment.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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The first dollar is the most you will get if you don't love what you are doing.
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When you're green, your growing. When you're ripe, you rot.
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No one of us is more important than the rest of us.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
Ray Kroc