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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Pick
Things
Picks
Wait
Build
Cost
Waiting
Times
Everything

More quotes by Ray Kroc

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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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We have an obligation to give something back to the community that gives so much to us.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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I was an overnight success all right, but 30 years is a long, long night.
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We take the hamburger business more seriously than anyone else.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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When you're green, your growing. When you're ripe, you rot.
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No one of us is more important than the rest of us.
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Adversity can strengthen you if you have the will to grind it out.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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It is no achievement to walk a tightrope laid flat on the floor.
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The organization cannot trust the individual the individual must trust the organization.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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