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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Cost
Waiting
Times
Everything
Things
Pick
Picks
Wait
Build

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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I don't believe in saturation. We're thinking and talking worldwide.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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All money means to me is a pride in accomplishment.
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It is no achievement to walk a tightrope laid flat on the floor.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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You must perfect every fundamental of your business if you expect it to perform well.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I put the hamburger on the assembly line.
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If you're not a risk taker, you should get the hell out of business.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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Luck is a dividend of sweat.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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The quality of a leader is reflected in the standards they set for themselves.
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