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The first dollar is the most you will get if you don't love what you are doing.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Love
Dollar
Dollars
Firsts
First

More quotes by Ray Kroc

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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
Ray Kroc
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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No one of us is more important than the rest of us.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
Ray Kroc
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
Ray Kroc
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
Ray Kroc
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun.
Ray Kroc
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I don't believe in saturation. We're thinking and talking worldwide.
Ray Kroc
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
Ray Kroc
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
Ray Kroc
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Luck is a dividend of sweat.
Ray Kroc
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
Ray Kroc
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
Ray Kroc
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If you're not a risk taker, you should get the hell out of business.
Ray Kroc
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I put the hamburger on the assembly line.
Ray Kroc
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We have an obligation to give something back to the community that gives so much to us.
Ray Kroc
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I suffer with you. I've never seen such stupid ballplaying in all my life!
Ray Kroc
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
Ray Kroc