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The first dollar is the most you will get if you don't love what you are doing.
Ray Kroc
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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Dollar
Dollars
Firsts
First
Love
More quotes by Ray Kroc
If you have time to lean, you have time to clean.
Ray Kroc
No one of us is more important than the rest of us.
Ray Kroc
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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There's a lot more future in hamburgers than in baseball.
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When you're green, your growing. When you're ripe, you rot.
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We take the hamburger business more seriously than anyone else.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
Ray Kroc
I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
Ray Kroc
It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
Ray Kroc
Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
Ray Kroc
McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I put the hamburger on the assembly line.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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You're only as good as the people you hire.
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If you're not a risk taker, you should get the hell out of business.
Ray Kroc