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Take calculated risks. Act boldly and thoughtfully. Be an agile company.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Take
Agile
Thoughtfully
Boldly
Calculated
Risks
Risk
Company

More quotes by Ray Kroc

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I suffer with you. I've never seen such stupid ballplaying in all my life!
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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The organization cannot trust the individual the individual must trust the organization.
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I was an overnight success all right, but 30 years is a long, long night.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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We have an obligation to give something back to the community that gives so much to us.
Ray Kroc
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
Ray Kroc
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
Ray Kroc
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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We take the hamburger business more seriously than anyone else.
Ray Kroc
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
Ray Kroc
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There's a lot more future in hamburgers than in baseball.
Ray Kroc
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
Ray Kroc
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
Ray Kroc
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When you're green, your growing. When you're ripe, you rot.
Ray Kroc
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun.
Ray Kroc
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Luck is a dividend of sweat.
Ray Kroc