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Take calculated risks. Act boldly and thoughtfully. Be an agile company.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Boldly
Calculated
Risks
Risk
Company
Take
Agile
Thoughtfully

More quotes by Ray Kroc

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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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All money means to me is a pride in accomplishment.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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When you're green, your growing. When you're ripe, you rot.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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The organization cannot trust the individual the individual must trust the organization.
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Adversity can strengthen you if you have the will to grind it out.
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I was an overnight success all right, but 30 years is a long, long night.
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We have an obligation to give something back to the community that gives so much to us.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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If you're not a risk taker, you should get the hell out of business.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
Ray Kroc
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
Ray Kroc
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You must perfect every fundamental of your business if you expect it to perform well.
Ray Kroc
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
Ray Kroc
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
Ray Kroc