Quote

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Take
Agile
Thoughtfully
Boldly
Calculated
Risks
Risk
Company

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You must perfect every fundamental of your business if you expect it to perform well.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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The first dollar is the most you will get if you don't love what you are doing.
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I was an overnight success all right, but 30 years is a long, long night.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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Luck is a dividend of sweat.
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No one of us is more important than the rest of us.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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If you're not a risk taker, you should get the hell out of business.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Adversity can strengthen you if you have the will to grind it out.
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When you're green, your growing. When you're ripe, you rot.
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It is no achievement to walk a tightrope laid flat on the floor.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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All money means to me is a pride in accomplishment.
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