Quote

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Risks
Risk
Company
Take
Agile
Thoughtfully
Boldly
Calculated

More quotes by Ray Kroc

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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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The organization cannot trust the individual the individual must trust the organization.
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There's a lot more future in hamburgers than in baseball.
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We take the hamburger business more seriously than anyone else.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I was an overnight success all right, but 30 years is a long, long night.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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The first dollar is the most you will get if you don't love what you are doing.
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You must perfect every fundamental of your business if you expect it to perform well.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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We have an obligation to give something back to the community that gives so much to us.
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