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Take calculated risks. Act boldly and thoughtfully. Be an agile company.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Thoughtfully
Boldly
Calculated
Risks
Risk
Company
Take
Agile

More quotes by Ray Kroc

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The first dollar is the most you will get if you don't love what you are doing.
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When you're green, your growing. When you're ripe, you rot.
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If you have time to lean, you have time to clean.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I don't believe in saturation. We're thinking and talking worldwide.
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All money means to me is a pride in accomplishment.
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No one of us is more important than the rest of us.
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If you're not a risk taker, you should get the hell out of business.
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There's a lot more future in hamburgers than in baseball.
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You're only as good as the people you hire.
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I put the hamburger on the assembly line.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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We take the hamburger business more seriously than anyone else.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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Luck is a dividend of sweat.
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