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Take calculated risks. Act boldly and thoughtfully. Be an agile company.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Take
Agile
Thoughtfully
Boldly
Calculated
Risks
Risk
Company

More quotes by Ray Kroc

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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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If you're not a risk taker, you should get the hell out of business.
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It is no achievement to walk a tightrope laid flat on the floor.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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When you're green, your growing. When you're ripe, you rot.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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If you have time to lean, you have time to clean.
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Luck is a dividend of sweat.
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We take the hamburger business more seriously than anyone else.
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The quality of a leader is reflected in the standards they set for themselves.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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We have an obligation to give something back to the community that gives so much to us.
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You're only as good as the people you hire.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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