Quote

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Take
Agile
Thoughtfully
Boldly
Calculated
Risks
Risk
Company

More quotes by Ray Kroc

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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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All money means to me is a pride in accomplishment.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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The first dollar is the most you will get if you don't love what you are doing.
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No one of us is more important than the rest of us.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
Ray Kroc
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If you believe in it, and you believe in it hard, it is impossible to fail.
Ray Kroc
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I was an overnight success all right, but 30 years is a long, long night.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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When you're green, your growing. When you're ripe, you rot.
Ray Kroc
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
Ray Kroc
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Luck is a dividend of sweat.
Ray Kroc
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You must perfect every fundamental of your business if you expect it to perform well.
Ray Kroc
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
Ray Kroc
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
Ray Kroc
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
Ray Kroc
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Adversity can strengthen you if you have the will to grind it out.
Ray Kroc
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
Ray Kroc