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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Wasn
Hear
Printers
Bigs
Printer
Think
Typewriters
Thinking
Hardly
Prepared
Room
Rooms

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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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The first dollar is the most you will get if you don't love what you are doing.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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You're only as good as the people you hire.
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You must perfect every fundamental of your business if you expect it to perform well.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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If you have time to lean, you have time to clean.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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There's a lot more future in hamburgers than in baseball.
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If you're not a risk taker, you should get the hell out of business.
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All money means to me is a pride in accomplishment.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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We take the hamburger business more seriously than anyone else.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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We have an obligation to give something back to the community that gives so much to us.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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