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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
Ray Kroc
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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Prepared
Room
Rooms
Wasn
Hear
Printers
Bigs
Printer
Think
Typewriters
Thinking
Hardly
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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It is no achievement to walk a tightrope laid flat on the floor.
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No one of us is more important than the rest of us.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I was an overnight success all right, but 30 years is a long, long night.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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Adversity can strengthen you if you have the will to grind it out.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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If you have time to lean, you have time to clean.
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You must perfect every fundamental of your business if you expect it to perform well.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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When you're green, your growing. When you're ripe, you rot.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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All money means to me is a pride in accomplishment.
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The quality of a leader is reflected in the standards they set for themselves.
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