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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Room
Rooms
Wasn
Hear
Printers
Bigs
Printer
Think
Typewriters
Thinking
Hardly
Prepared

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It is no achievement to walk a tightrope laid flat on the floor.
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The quality of a leader is reflected in the standards they set for themselves.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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When you're green, your growing. When you're ripe, you rot.
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I don't believe in saturation. We're thinking and talking worldwide.
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If you're not a risk taker, you should get the hell out of business.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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All money means to me is a pride in accomplishment.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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No one of us is more important than the rest of us.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I was an overnight success all right, but 30 years is a long, long night.
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If you have time to lean, you have time to clean.
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Adversity can strengthen you if you have the will to grind it out.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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