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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Like
Mcdonald
People
Fired
Zeal
Fill
Watches
Watch
Results
Work

More quotes by Ray Kroc

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I put the hamburger on the assembly line.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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There's a lot more future in hamburgers than in baseball.
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When you're green, your growing. When you're ripe, you rot.
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You're only as good as the people you hire.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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We take the hamburger business more seriously than anyone else.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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The organization cannot trust the individual the individual must trust the organization.
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The first dollar is the most you will get if you don't love what you are doing.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I was an overnight success all right, but 30 years is a long, long night.
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You must perfect every fundamental of your business if you expect it to perform well.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
Ray Kroc