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Customers tend to avoid a restaurant that's going aswamp in its own sludge.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Restaurant
Restaurants
Customers
Avoid
Tend
Going
Sludge

More quotes by Ray Kroc

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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I was an overnight success all right, but 30 years is a long, long night.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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Luck is a dividend of sweat.
Ray Kroc
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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It is no achievement to walk a tightrope laid flat on the floor.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Adversity can strengthen you if you have the will to grind it out.
Ray Kroc
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The quality of a leader is reflected in the standards they set for themselves.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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No one of us is more important than the rest of us.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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All money means to me is a pride in accomplishment.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun.
Ray Kroc
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
Ray Kroc
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
Ray Kroc