Quote

Customers tend to avoid a restaurant that's going aswamp in its own sludge.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Sludge
Restaurant
Restaurants
Customers
Avoid
Tend
Going

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When you're green, your growing. When you're ripe, you rot.
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No one of us is more important than the rest of us.
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If you're not a risk taker, you should get the hell out of business.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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You must perfect every fundamental of your business if you expect it to perform well.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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We have an obligation to give something back to the community that gives so much to us.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I was an overnight success all right, but 30 years is a long, long night.
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There's a lot more future in hamburgers than in baseball.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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We take the hamburger business more seriously than anyone else.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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All money means to me is a pride in accomplishment.
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I put the hamburger on the assembly line.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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