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Customers tend to avoid a restaurant that's going aswamp in its own sludge.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Restaurant
Restaurants
Customers
Avoid
Tend
Going
Sludge

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The quality of a leader is reflected in the standards they set for themselves.
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If you're not a risk taker, you should get the hell out of business.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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There's a lot more future in hamburgers than in baseball.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I put the hamburger on the assembly line.
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The first dollar is the most you will get if you don't love what you are doing.
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I was an overnight success all right, but 30 years is a long, long night.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I don't believe in saturation. We're thinking and talking worldwide.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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It is no achievement to walk a tightrope laid flat on the floor.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Luck is a dividend of sweat.
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