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Customers tend to avoid a restaurant that's going aswamp in its own sludge.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Customers
Avoid
Tend
Going
Sludge
Restaurant
Restaurants

More quotes by Ray Kroc

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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I don't believe in saturation. We're thinking and talking worldwide.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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Luck is a dividend of sweat.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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If you have time to lean, you have time to clean.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I was an overnight success all right, but 30 years is a long, long night.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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If you're not a risk taker, you should get the hell out of business.
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There's a lot more future in hamburgers than in baseball.
Ray Kroc
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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