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Customers tend to avoid a restaurant that's going aswamp in its own sludge.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Sludge
Restaurant
Restaurants
Customers
Avoid
Tend
Going

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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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No one of us is more important than the rest of us.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I was an overnight success all right, but 30 years is a long, long night.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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All money means to me is a pride in accomplishment.
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Adversity can strengthen you if you have the will to grind it out.
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The organization cannot trust the individual the individual must trust the organization.
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The first dollar is the most you will get if you don't love what you are doing.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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If you have time to lean, you have time to clean.
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