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No one of us is more important than the rest of us.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Rest
Important

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When you're green, your growing. When you're ripe, you rot.
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You must perfect every fundamental of your business if you expect it to perform well.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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All money means to me is a pride in accomplishment.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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Luck is a dividend of sweat.
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We take the hamburger business more seriously than anyone else.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Adversity can strengthen you if you have the will to grind it out.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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