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If you believe in it, and you believe in it hard, it is impossible to fail.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Fail
Failing
Impossible
Hard
Believe

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You're only as good as the people you hire.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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The quality of a leader is reflected in the standards they set for themselves.
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The first dollar is the most you will get if you don't love what you are doing.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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We have an obligation to give something back to the community that gives so much to us.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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I put the hamburger on the assembly line.
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Luck is a dividend of sweat.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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Adversity can strengthen you if you have the will to grind it out.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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