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If you believe in it, and you believe in it hard, it is impossible to fail.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Hard
Believe
Fail
Failing
Impossible

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The quality of a leader is reflected in the standards they set for themselves.
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It is no achievement to walk a tightrope laid flat on the floor.
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The organization cannot trust the individual the individual must trust the organization.
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Adversity can strengthen you if you have the will to grind it out.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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It requires a certain kind of mind to see beauty in a hamburger bun.
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All money means to me is a pride in accomplishment.
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If you're not a risk taker, you should get the hell out of business.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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I was an overnight success all right, but 30 years is a long, long night.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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You're only as good as the people you hire.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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Luck is a dividend of sweat.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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