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If you believe in it, and you believe in it hard, it is impossible to fail.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Hard
Believe
Fail
Failing
Impossible

More quotes by Ray Kroc

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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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We take the hamburger business more seriously than anyone else.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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Adversity can strengthen you if you have the will to grind it out.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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If you have time to lean, you have time to clean.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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Luck is a dividend of sweat.
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I don't believe in saturation. We're thinking and talking worldwide.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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There's a lot more future in hamburgers than in baseball.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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When you're green, your growing. When you're ripe, you rot.
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No one of us is more important than the rest of us.
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I was an overnight success all right, but 30 years is a long, long night.
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If you're not a risk taker, you should get the hell out of business.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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