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If you believe in it, and you believe in it hard, it is impossible to fail.
Ray Kroc
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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Fail
Failing
Impossible
Hard
Believe
More quotes by Ray Kroc
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
Ray Kroc
I believe in God, family, and McDonald's. And in the office, that order is reversed.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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We have an obligation to give something back to the community that gives so much to us.
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Luck is a dividend of sweat.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
Ray Kroc
The quality of a leader is reflected in the standards they set for themselves.
Ray Kroc
You must perfect every fundamental of your business if you expect it to perform well.
Ray Kroc
You're only as good as the people you hire.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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If you're not a risk taker, you should get the hell out of business.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
Ray Kroc
You'll learn more about a road by traveling it than by consulting all the maps in the world.
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We take the hamburger business more seriously than anyone else.
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The organization cannot trust the individual the individual must trust the organization.
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When you're green, your growing. When you're ripe, you rot.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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The first dollar is the most you will get if you don't love what you are doing.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
Ray Kroc