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If you believe in it, and you believe in it hard, it is impossible to fail.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Fail
Failing
Impossible
Hard
Believe

More quotes by Ray Kroc

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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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You must perfect every fundamental of your business if you expect it to perform well.
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No one of us is more important than the rest of us.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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When you're green, your growing. When you're ripe, you rot.
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You're only as good as the people you hire.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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The first dollar is the most you will get if you don't love what you are doing.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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There's a lot more future in hamburgers than in baseball.
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If you're not a risk taker, you should get the hell out of business.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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All money means to me is a pride in accomplishment.
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I was an overnight success all right, but 30 years is a long, long night.
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