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If you believe in it, and you believe in it hard, it is impossible to fail.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Fail
Failing
Impossible
Hard
Believe

More quotes by Ray Kroc

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I put the hamburger on the assembly line.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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It is no achievement to walk a tightrope laid flat on the floor.
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The quality of a leader is reflected in the standards they set for themselves.
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Luck is a dividend of sweat.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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There's a lot more future in hamburgers than in baseball.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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You're only as good as the people you hire.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I don't believe in saturation. We're thinking and talking worldwide.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
Ray Kroc