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If you believe in it, and you believe in it hard, it is impossible to fail.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Believe
Fail
Failing
Impossible
Hard

More quotes by Ray Kroc

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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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There's a lot more future in hamburgers than in baseball.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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No one of us is more important than the rest of us.
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All money means to me is a pride in accomplishment.
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I put the hamburger on the assembly line.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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Luck is a dividend of sweat.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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The quality of a leader is reflected in the standards they set for themselves.
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We take the hamburger business more seriously than anyone else.
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If you have time to lean, you have time to clean.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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When you're green, your growing. When you're ripe, you rot.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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The first dollar is the most you will get if you don't love what you are doing.
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