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It is no achievement to walk a tightrope laid flat on the floor.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Floor
Achievement
Walk
Walks
Tightrope
Flat
Flats
Laid

More quotes by Ray Kroc

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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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We have an obligation to give something back to the community that gives so much to us.
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The organization cannot trust the individual the individual must trust the organization.
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The first dollar is the most you will get if you don't love what you are doing.
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There's a lot more future in hamburgers than in baseball.
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I was an overnight success all right, but 30 years is a long, long night.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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The quality of a leader is reflected in the standards they set for themselves.
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Luck is a dividend of sweat.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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You must perfect every fundamental of your business if you expect it to perform well.
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