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It is no achievement to walk a tightrope laid flat on the floor.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Floor
Achievement
Walk
Walks
Tightrope
Flat
Flats
Laid

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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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When you're green, your growing. When you're ripe, you rot.
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I don't believe in saturation. We're thinking and talking worldwide.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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We take the hamburger business more seriously than anyone else.
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You must perfect every fundamental of your business if you expect it to perform well.
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You're only as good as the people you hire.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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Luck is a dividend of sweat.
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The quality of a leader is reflected in the standards they set for themselves.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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If you're not a risk taker, you should get the hell out of business.
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No one of us is more important than the rest of us.
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We have an obligation to give something back to the community that gives so much to us.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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