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It is no achievement to walk a tightrope laid flat on the floor.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Tightrope
Flat
Flats
Laid
Floor
Achievement
Walk
Walks

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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I put the hamburger on the assembly line.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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The quality of a leader is reflected in the standards they set for themselves.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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If you have time to lean, you have time to clean.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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You're only as good as the people you hire.
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No one of us is more important than the rest of us.
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Adversity can strengthen you if you have the will to grind it out.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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You must perfect every fundamental of your business if you expect it to perform well.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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The organization cannot trust the individual the individual must trust the organization.
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All money means to me is a pride in accomplishment.
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Luck is a dividend of sweat.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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There's a lot more future in hamburgers than in baseball.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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