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It is no achievement to walk a tightrope laid flat on the floor.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Laid
Floor
Achievement
Walk
Walks
Tightrope
Flat
Flats

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All money means to me is a pride in accomplishment.
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There's a lot more future in hamburgers than in baseball.
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The quality of a leader is reflected in the standards they set for themselves.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I was an overnight success all right, but 30 years is a long, long night.
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When you're green, your growing. When you're ripe, you rot.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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The first dollar is the most you will get if you don't love what you are doing.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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No one of us is more important than the rest of us.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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Luck is a dividend of sweat.
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I don't believe in saturation. We're thinking and talking worldwide.
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We take the hamburger business more seriously than anyone else.
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I put the hamburger on the assembly line.
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If you're not a risk taker, you should get the hell out of business.
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We have an obligation to give something back to the community that gives so much to us.
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