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It is no achievement to walk a tightrope laid flat on the floor.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Floor
Achievement
Walk
Walks
Tightrope
Flat
Flats
Laid

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You must perfect every fundamental of your business if you expect it to perform well.
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Luck is a dividend of sweat.
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We take the hamburger business more seriously than anyone else.
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If you're not a risk taker, you should get the hell out of business.
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There's a lot more future in hamburgers than in baseball.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I was an overnight success all right, but 30 years is a long, long night.
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I don't believe in saturation. We're thinking and talking worldwide.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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