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It is no achievement to walk a tightrope laid flat on the floor.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Laid
Floor
Achievement
Walk
Walks
Tightrope
Flat
Flats

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No one of us is more important than the rest of us.
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I was an overnight success all right, but 30 years is a long, long night.
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You must perfect every fundamental of your business if you expect it to perform well.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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If you're not a risk taker, you should get the hell out of business.
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All money means to me is a pride in accomplishment.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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There's a lot more future in hamburgers than in baseball.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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We have an obligation to give something back to the community that gives so much to us.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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If you have time to lean, you have time to clean.
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