Quote

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Dog
Kill
Industry
Rats
Food
Ems
Going
Speaking
Cooking
Fast
Competition

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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I put the hamburger on the assembly line.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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It is no achievement to walk a tightrope laid flat on the floor.
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Luck is a dividend of sweat.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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If you have time to lean, you have time to clean.
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We take the hamburger business more seriously than anyone else.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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The first dollar is the most you will get if you don't love what you are doing.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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You must perfect every fundamental of your business if you expect it to perform well.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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When you're green, your growing. When you're ripe, you rot.
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You're only as good as the people you hire.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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