Quote

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Food
Ems
Going
Speaking
Cooking
Fast
Competition
Dog
Kill
Industry
Rats

More quotes by Ray Kroc

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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
Ray Kroc
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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You're only as good as the people you hire.
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There's a lot more future in hamburgers than in baseball.
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If you're not a risk taker, you should get the hell out of business.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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I don't believe in saturation. We're thinking and talking worldwide.
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All money means to me is a pride in accomplishment.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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When you're green, your growing. When you're ripe, you rot.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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No one of us is more important than the rest of us.
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The first dollar is the most you will get if you don't love what you are doing.
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We take the hamburger business more seriously than anyone else.
Ray Kroc