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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
Ray Kroc
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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Fast
Competition
Dog
Kill
Industry
Rats
Food
Ems
Going
Speaking
Cooking
More quotes by Ray Kroc
If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
Ray Kroc
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
Ray Kroc
The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
Ray Kroc
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
Ray Kroc
If you're not a risk taker, you should get the hell out of business.
Ray Kroc
Customers tend to avoid a restaurant that's going aswamp in its own sludge.
Ray Kroc
I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
Ray Kroc
All money means to me is a pride in accomplishment.
Ray Kroc
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
Ray Kroc
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
Ray Kroc
When you're green, your growing. When you're ripe, you rot.
Ray Kroc
No one of us is more important than the rest of us.
Ray Kroc
I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
Ray Kroc
There's a lot more future in hamburgers than in baseball.
Ray Kroc
I believe in God, family, and McDonald's. And in the office, that order is reversed.
Ray Kroc
You're only as good as the people you hire.
Ray Kroc
It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
Ray Kroc
We have an obligation to give something back to the community that gives so much to us.
Ray Kroc
You must perfect every fundamental of your business if you expect it to perform well.
Ray Kroc
It is no achievement to walk a tightrope laid flat on the floor.
Ray Kroc