Quote

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Going
Speaking
Cooking
Fast
Competition
Dog
Kill
Industry
Rats
Food
Ems

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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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The first dollar is the most you will get if you don't love what you are doing.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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We have an obligation to give something back to the community that gives so much to us.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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The quality of a leader is reflected in the standards they set for themselves.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I don't believe in saturation. We're thinking and talking worldwide.
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When you're green, your growing. When you're ripe, you rot.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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Adversity can strengthen you if you have the will to grind it out.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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We take the hamburger business more seriously than anyone else.
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I was an overnight success all right, but 30 years is a long, long night.
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If you have time to lean, you have time to clean.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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If you're not a risk taker, you should get the hell out of business.
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