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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Going
Speaking
Cooking
Fast
Competition
Dog
Kill
Industry
Rats
Food
Ems

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If you're not a risk taker, you should get the hell out of business.
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The organization cannot trust the individual the individual must trust the organization.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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I was an overnight success all right, but 30 years is a long, long night.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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We have an obligation to give something back to the community that gives so much to us.
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If you have time to lean, you have time to clean.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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There's a lot more future in hamburgers than in baseball.
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I put the hamburger on the assembly line.
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