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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Going
Speaking
Cooking
Fast
Competition
Dog
Kill
Industry
Rats
Food
Ems

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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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You're only as good as the people you hire.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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We have an obligation to give something back to the community that gives so much to us.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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There's a lot more future in hamburgers than in baseball.
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I was an overnight success all right, but 30 years is a long, long night.
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We take the hamburger business more seriously than anyone else.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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Luck is a dividend of sweat.
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All money means to me is a pride in accomplishment.
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Adversity can strengthen you if you have the will to grind it out.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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The organization cannot trust the individual the individual must trust the organization.
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I don't believe in saturation. We're thinking and talking worldwide.
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