Quote

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Dog
Kill
Industry
Rats
Food
Ems
Going
Speaking
Cooking
Fast
Competition

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When you're green, your growing. When you're ripe, you rot.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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I put the hamburger on the assembly line.
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You're only as good as the people you hire.
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The organization cannot trust the individual the individual must trust the organization.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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If you have time to lean, you have time to clean.
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The quality of a leader is reflected in the standards they set for themselves.
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The first dollar is the most you will get if you don't love what you are doing.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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It is no achievement to walk a tightrope laid flat on the floor.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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You must perfect every fundamental of your business if you expect it to perform well.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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