Quote

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Kill
Industry
Rats
Food
Ems
Going
Speaking
Cooking
Fast
Competition
Dog

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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I put the hamburger on the assembly line.
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If you're not a risk taker, you should get the hell out of business.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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It is no achievement to walk a tightrope laid flat on the floor.
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The organization cannot trust the individual the individual must trust the organization.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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I don't believe in saturation. We're thinking and talking worldwide.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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The quality of a leader is reflected in the standards they set for themselves.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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