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It requires a certain kind of mind to see beauty in a hamburger bun.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Mind
Buns
Hamburger
Hamburgers
Requires
Beauty
Certain
Kind

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I put the hamburger on the assembly line.
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You're only as good as the people you hire.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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We have an obligation to give something back to the community that gives so much to us.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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It is no achievement to walk a tightrope laid flat on the floor.
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I don't believe in saturation. We're thinking and talking worldwide.
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When you're green, your growing. When you're ripe, you rot.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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If you're not a risk taker, you should get the hell out of business.
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We take the hamburger business more seriously than anyone else.
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Adversity can strengthen you if you have the will to grind it out.
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