Quote

It requires a certain kind of mind to see beauty in a hamburger bun.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Kind
Mind
Buns
Hamburger
Hamburgers
Requires
Beauty
Certain

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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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All money means to me is a pride in accomplishment.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I was an overnight success all right, but 30 years is a long, long night.
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I put the hamburger on the assembly line.
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Luck is a dividend of sweat.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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No one of us is more important than the rest of us.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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When you're green, your growing. When you're ripe, you rot.
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Adversity can strengthen you if you have the will to grind it out.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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You must perfect every fundamental of your business if you expect it to perform well.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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It is no achievement to walk a tightrope laid flat on the floor.
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The first dollar is the most you will get if you don't love what you are doing.
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