Quote

It requires a certain kind of mind to see beauty in a hamburger bun.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Buns
Hamburger
Hamburgers
Requires
Beauty
Certain
Kind
Mind

More quotes by Ray Kroc

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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I believe in God, family, and McDonald's. And in the office, that order is reversed.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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Adversity can strengthen you if you have the will to grind it out.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I don't believe in saturation. We're thinking and talking worldwide.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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We have an obligation to give something back to the community that gives so much to us.
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If you're not a risk taker, you should get the hell out of business.
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You must perfect every fundamental of your business if you expect it to perform well.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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