Quote

It requires a certain kind of mind to see beauty in a hamburger bun.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Kind
Mind
Buns
Hamburger
Hamburgers
Requires
Beauty
Certain

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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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Luck is a dividend of sweat.
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I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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If you're not a risk taker, you should get the hell out of business.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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There's a lot more future in hamburgers than in baseball.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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No one of us is more important than the rest of us.
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Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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I suffer with you. I've never seen such stupid ballplaying in all my life!
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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Adversity can strengthen you if you have the will to grind it out.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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You must perfect every fundamental of your business if you expect it to perform well.
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