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It requires a certain kind of mind to see beauty in a hamburger bun.

Ray Kroc

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Ray Kroc
Age: 81 †
Born: 1902
Born: October 5
Died: 1984
Died: January 14
Businessman
Businessperson
Restaurateur
Sales Representative
Writer
Oak Park
Illinois
Raymond Albert Kroc
Raymond Albert Ray Kroc
Ray A. Kroc
Raymond A. Kroc
Beauty
Certain
Kind
Mind
Buns
Hamburger
Hamburgers
Requires

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The quality of a leader is reflected in the standards they set for themselves.
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As long as you're green, you're growing. As soon as you're ripe, you start to rot.
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You must perfect every fundamental of your business if you expect it to perform well.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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If you believe in it, and you believe in it hard, it is impossible to fail.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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We take the hamburger business more seriously than anyone else.
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Luck is a dividend of sweat.
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It's easy to have principles when you're rich. The important thing is to have principles when you're poor.
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I don't believe in saturation. We're thinking and talking worldwide.
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You're only as good as the people you hire.
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I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.
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The first dollar is the most you will get if you don't love what you are doing.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.
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If you have time to lean, you have time to clean.
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When you're green, your growing. When you're ripe, you rot.
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